It’s time to expose the truth about how digital advertising works — the secret behind why so few have a monopoly on generating so much cash. Throw out most of what you know about how the Internet works. Replace that former understanding with the raw, unvarnished truths I’m confessing.
What businesses and people don’t care to understand about our digital ecosystem IS costing them far more than they realize.
My name is Jeff Molander. I’m an insider who’s breaking the silence — making powerful information about digital marketing and media more accessible, understandable. I’m stripping away techno-speak so you can recapture privacy, make money, market products and grow sustainable businesses using digital technologies like the Web. But aren’t these things already happening?
The Truth
Making significant money on the Web is reserved for a chosen few who understand one thing: Digital business success relies less on technology and more on mastery of social engineering schemes — good old fashioned trickery.
Yes, businesses and individuals are enjoying the benefits of our hyper-connected lifestyles but only superficially and in the short term. By continuing down the current path, we’re unknowingly locking ourselves out of more exiting opportunities, sacrificing privacy and handing over proprietary business knowledge to relative unknowns.
I’m blowing the whistle.
You Need to Know
Today’s digital ecosystem is rigged to enrich its designers at your expense. A small group of young, opportunistic entrepreneurs are leveraging your deepest business and personal desires. They’re in control. Your willingness to “not know the details” is being converted into breathtaking wealth and alarming degrees of concentrated power.
A new socio-economic force is making money, invading privacy and selfishly hording opportunity based on the “willful ignorance” of both Web users and marketers. It’s a business culture that I’ve been part of for ten years.
There is power in understanding secrets of these digital elite but my exposing them isn’t enough. I’m challenging widely accepted behaviors and motivations — yours.
My Promise to You
I’ll radically change the way you view, use and invest in the Web and digital media. Whether tasked with shepherding your family, business or career through the explosive digital landscape, I’ll show you how to take control.
Where can you find a more honest, buzzword-free understanding of forces that power the digital economy? Right here. I’m putting you back in the game by pulling back the curtain and exposing surprising, behind-the-scenes truths. With your success in mind, I’m putting pieces of the “digital business puzzle” together in unprecedented, easy-to-understand fashion.
How do Web advertising networks make money? What information is being stored on your personal behavior, your company and how are Web advertising companies using it? What about privacy? What parts of Web2.0 and social media are hype and what are important? What do porn sites, spammers, legitimate promotional Web sites, spyware purveyors and major retailers have in common?
Pre-order your copy of Ignorance Economy today and catapult your career, grow your businesses and ensure a better life for your family. Find out how the digital economy really works from the inside out.
