Ignorance Economy

The Elite: ‘Cashing-in’ on How People Search

by Jeff Molander

"Search also happens in the browser navigation bar. Many users seem to have a kind of blind trust that the Internet will magically deliver their informational needs. They type a generic keyword or brand into browser's address bar as a URL -- ...

Who Are the Internet Elite?

by Jeff Molander

Without taking physical action all the knowledge in the world is virtually worthless -- especially when one is trying to make money. Nobody understands this better than the Internet Elite. Marketers looking to leverage the digital realm have hesitated to act ...

Part II: What is the Ignorance Economy?

by Jeff Molander

"In the modern world, information is the commodity of kings." Anthony Robbins As I suggested in Part I there is an unrivaled, growing demand for "not knowing" in the digital media and advertising industries. The rise of ...

Part I: What is the Ignorance Economy?

by Jeff Molander

"Utube.com is making a mistake in suing YouTube.com for the misdirected traffic (Web site visitors) it gets. Doesn't Utube realize the grand gift it has been given? Many sites would kill for that much traffic -- even accidental traffic... Drop the suit, Utube. Revel in people's ignorance." ...

Video Copyright Protection on the Web: An Old Media Pipe Dream

by Jeff Molander

Big media (i.e. Viacom) is pissed and Google is in the cross-hairs. Why? Use of their copyrighted material on sites like YouTube for sure but there's more. Google is trying to appease entertainment Goliaths by Telling them "we'll ...