December 10, 2007
What searcher’s don’t know about digital discovery (searching the Web) is rivaled only by what marketers don’t know about how those same humans search. Blind trust is yielding serious cash but not so much for consumers or marketers. The Internet Elite don’t want any of us to know about their growing wealth or their secret techniques but I’m going to spill the beans.
November 24, 2007
Anyone stepping into the digital media and marketing landscape — proclaiming their ability to assist marketers in chasing down consumers immersed in all things digital — are among the Elite. In most instances the result of the marriage between Elitists and marketers has been ugly: Email spam, Web pop-ups, spyware — a wide variety of interruptive, annoying forms of advertising. Yet these HAVE proven to be effective for marketers…
November 9, 2007
As I suggested in Part I there is an unrivaled, growing demand for “not knowing” in the digital media and advertising industries. The rise of the World Wide Web has led to the unbridled enrichment of few at the expense of many — from marketers themselves to common Web users. So how are we being ripped off?
October 24, 2007
The “commercialization of knowledge” has been a big part of our advancing world for years now… but how are people using what most of us DON’T know about digital media and advertising to create wealth? We know there is a Knowledge Economy but might there be an Ignorance Economy too? Might ignorance be the commercial product used in manufacturing digital advertising & media wealth?
October 12, 2007
Wondering why video copyright detection (”video fingerprinting”) isn’t going anywhere? Because there’s much more value for the Digital Elite to use such technology to track user patterns and optimize — that’s right — video advertising!
